Blog

Signal & Noise

Strategy, signal, and sharp opinions from the frontier of AI-powered marketing.

721 posts

Page 30 of 36

No.TitleCategoryRead

AdVenture CEO Patrick GIlbert Delivers Keynote Presentation at Google Partner Award Ceremony

Google invited us to speak at the Global Google Premier Partner Awards about our experience with automation. Here's a video of the presentation.

Search·1 min read

583

Switching to Monthly Invoicing with Google Ads: A Step-by-Step Guide

Google has recently started requiring high-spend advertisers to switch to Monthly Invoicing via a payment profile. If your account has spent a minimum of $5,000 USD (or the equivalent in your local cu...

Search·2 min read

584

How to Add Users to Your LinkedIn Ads Account

Adding users to your LinkedIn Ads account allows you to delegate tasks like creating or editing campaigns while maintaining control over account management. Here’s a step-by-step guide on how to do it...

Guides

Guides·1 min read

585

In for a Penny, In for a Pound: The Role of Availability in PPC Campaigns

Discover how mastering physical and mental availability can elevate your PPC strategy, driving brand visibility and increasing conversions in today's competitive digital landscape.

Search·17 min read

586

How to Add Agency Partners on Meta Ads

To provide partners access to your Meta Ads assets, you can follow these steps using Business Manager. Here’s a clear and structured guide to help you add partners effectively.Adding Partners to Your...

Guides

Guides·1 min read

587

How to Grant Access to Your Google Ads Account

Granting access to your Google Ads account can be done in two main ways, depending on whether you want to give access to a specific user or if you need to provide access to an agency managing multiple...

Guides

Guides·1 min read

588

How to Increase Average Order Value (AOV)

How to Increase Average Order Value (AOV)Increasing Average Order Value (AOV) is crucial for businesses aiming to enhance profitability and customer lifetime value. AOV represents the average amount o...

Strategy

Strategy·2 min read

589

Introducing Automated Local Services Ads Lead Credits

Major GLSA Credit UpdateWe’re excited to announce a significant update to Google Local Services Ads: the transition to an automated lead crediting process for all advertisers. This change will be...

News

News·1 min read

590

Ideal Creative Specs Per Platform

GoogleLandscape image       Required ratio: 1.91:1.       Recommended size: 1200 x 628px, (minimum: 600 x 314px).    &nb...

Strategy

Strategy·3 min read

591

Understanding Consent Mode: What It Is, Its Importance, and Implementation

What is Consent Mode?Consent Mode is Google's solution for managing user consent regarding data collection through cookie banners. It allows advertisers to respect user preferences for data privacy wh...

News

News·3 min read

592

What’s New in v70 of the Mike Rhodes PMAX script?

PMAX Insights v70 includes three critical updates:Headline and Description Data and MetricsLanding Page DataAI Creative AnalysisHeadline & Description Data:This update allows users to view their h...

Search·1 min read

593

What is the PMAX Script, and how can it be used to help my campaigns?

Performance Max is the Google Ads campaign type that has become the most prominent choice for PPC budget allocation, even outpacing traditional Search campaigns.What is the Mike Rhodes Performance Max...

Search·2 min read

594

How to Implement the Performance Max Script + 4 Advanced Tips on Utilization

Step 1 Get access to a PMAX script template. Our agency prefers the Paid version of the Mike Rhodes PMAX script, where you can see additional insights about how your performance max campaigns are doin...

Search·1 min read

595

How Utilizing Profit-Based Bidding Transforms Marketing Decision-Making

In the rapidly evolving landscape of digital advertising, it’s crucial to go beyond simply bidding on revenue. For a truly optimized marketing strategy, considering profit data is essential. At AdVent...

News

News·2 min read

596

The New Customer Acquisition Feature in Google Ads: A Comprehensive Guide‍

What is the New Customer Acquisition Goal and How Does it Work?The New Customer Acquisition (NCA) goal in Google Ads is designed to help businesses attract new customers through their advertising effo...

Search·2 min read

597

The 3rd Party Cookie Jar is Finally Empty ... Or is it? How Brands Are Using Customers.ai to Thrive in a Cookieless World

In recent years, the digital advertising landscape has faced significant shifts, primarily due to the deprecation of third-party cookies. This change has posed considerable challenges for advertisers...

Strategy

Strategy·2 min read

598

Tips to Improve Your Performance Max Campaigns for Lead Generation Efforts

Performance Max (PMax) campaigns have become a go-to tool for many e-commerce businesses, celebrated for their ability to streamline advertising across Google's vast inventory. However, there’s a ling...

Search·3 min read

599

Unlocking the Power of Search Themes in Performance Max Campaigns

In the world of digital advertising, Google's Performance Max campaigns have revolutionized how marketers can reach their target audience. These campaigns leverage automation and machine learning to d...

Search·2 min read

600

Performance Max: Branded Traffic and Branded Exclusions

In the ever-evolving landscape of digital marketing, Google's Performance Max campaigns have emerged as a powerful tool for advertisers. By leveraging machine learning and automation, Performance Max...

Search·3 min read

601

Maximizing AI in PPC Bidding: When Automation Works and When It Doesn’t

How conversion data, traffic quality, and tracking accuracy influence the effectiveness of Google's automated bidding algorithms

Search·6 min read

Newsletter

We write when we have something worth saying.

No spam. No fluff. Just sharp takes on AI, advertising, and what's actually working right now.