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Signal & Noise

Strategy, signal, and sharp opinions from the frontier of AI-powered marketing.

689 posts

Page 30 of 35

No.TitleCategoryRead

How to Effectively Dispute GLSA Leads: A Guide to Ensuring ROI

Google Local Services Ads (GLSA) have emerged as an essential platform for businesses targeting local markets. As with any advertising platform, not all leads are relevant or valid. Disputing irreleva...

Search·2 min read

583

7 Deadly Google Local Service Ad Account Sins

Google has been aggressively expanding its Local Service Ads to new verticals, upping the stakes in an already competitive arena. It's no longer a nice-to-have; it's a must-have for any local service...

Search·8 min read

584

Master Lead Management for Google Local Service Ads in 2023

Local Service Ads (LSAs) are indispensable for local brands on the hunt for cost-effective leads. But let's face it: Your ROI is intimately linked to how well you manage these leads. If you've been sk...

Search·3 min read

585

The Performance Max Ecommerce Checklist That Changes Everything

81 Critical Steps to Navigating the Newest Ad Campaign Type

Search·2 min read

586

Maximizing the Effectiveness of Your Competitor Search Campaigns

When creating Google Ads search campaigns targeting keywords that are competing brands, the majority of advertisers typically direct users to their homepage or the product page without providing a cle...

Search·3 min read

587

Understanding the Role of the Modern PPC Agency in 2024

Today, less is more. We make far fewer changes to each account, but each change holds significantly more weight.

Search·9 min read

588

AdVenture Media Recognized As A Top 5 New York Agency

The Manifest Recognizes AdVenture Media Group as one of the Most Reviewed PPC Agencies in New York

News

News·2 min read

589

How We Hacked Hiring in 2022

We successfully grew our team by 40% in 2022. Here's how.

Strategy

Strategy·11 min read

590

This Changes Everything: How Text-to-Image AI Will Shape The Future of Marketing

Text-to-Image AI isn't just changing the way we develop creatives; it is a harbinger of how marketers should view and work with any artificial intelligence technology.

News

News·15 min read

591

Here's How We Bootstrapped A Custom Attribution Solution for a Unicorn DTC Brand

A DTC brand came to us with a similar concern: “I am pretty sure most of my advertising is productive, but how can I be sure?” Here's our solution.

Consulting

Consulting·7 min read

592

Who Ate The Cookies?

Digital advertisers are fully aware that their cookie-based strategies are nearing their expiration date, they are not running to find a replacement. But should they be? This post explores third party cookies and the alternative tracking methods that marketers can leverage when cookies are officially eliminated.

News

News·4 min read

593

The Cookieless Future: How Retail Brands are Going Direct

Ecommerce is Changing: How Retail Brands are Going Direct and Winning Big

News

News·66 min read

594

Stitch Fix Opens Up About Post-iOS14 Facebook Struggles; Provides Case Study For All DTC Brands

The Stitch Fix CEO directly attributes their recent customer acquisition struggles to the impact of iOS14. Their story mirrors that of many DTC brands that have historically relied on Facebook Ads.

News

News·15 min read

595

AdVenture Media Reaches New Audiences with StackAdapt

Since launching our campaigns on StackAdapt, AdVenture Media Group has scaled our campaigns tremendously, intentionally moving budgets from other platforms to support our success. With the help of StackAdapt’s audiences, machine learning capabilities and support team, our partnership with StackAdapt has led us to overcome obstacles in the digital media industry–such as the blocking of Apple’s IDFA identifier and scalability.

Consulting

Consulting·1 min read

596

How to Conquer the Challenges of Opening a Second Office

Patrick sits down with Brendan Roach and Kelly McKibbin, AMG's first team members working out of our new Philadelphia office to discuss the challenges and obstacles of working remote and growing a business. They explain how AdVenture Media Group was successful at remote work during the pandemic which ultimately lended itself to opening a new office during such unprecedented times.

Strategy

Strategy·26 min read

597

AdVenture Media Group Secures their Spot on Clutch’s 2021 List of Top 1000 Companies

AdVenture Media Group Secures their Spot on the 2021 Clutch’s List of Top 1000 Companies

News

News·1 min read

598

AdVenture Media Ranked #1 Most Influential PPC Marketing Company in the World

News

News·1 min read

599

AdVenture's "Join or Die" Named A Top Advertising Book of All Time

Join or Die is a Top Ranked Advertising Book to Read in 2021

Guides

Guides·1 min read

600

AdVenture's CEO Patrick Gilbert Keynotes "Friends of Search" Conference in Amsterdam

Friends of Search is the largest search conference in Europe, bringing together nearly a thousand PPC advertisers from across the globe to learn from Google, Microsoft, and other industry experts.

Search·24 min read

601

How to Master a Presentation

Patrick sits down with AdVenture Media’s Senior Digital Account Strategist, Esther Nadoff to discuss the art of presentations. They talk about the key approaches to telling a story, delivering a message and giving over a presentation most effectively and successfully.

Strategy

Strategy·24 min read

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