602The Campaign to Elect Andrew YangWe're not a very politically oriented advertising agency, but there's a generally strong, positive sentiment toward Andrew Yang around our office. All of us have a great deal of respect for one anoth...StrategyStrategy·4 min read
603Google Ads: New Smart Campaigns and Ads ExplainedOutlines new ad formats and smart campaigns in a clear way to understand which placements they are on, which size images we’ll need for them and what requirements there are.SearchSearch·2 min read
605Setting Client ExpectationsCommunication, Management, Retention. For those of us in the client services field, we hear a lot about these topics and realize with every question comes a thousand opinions. So, here’s mine 😊Goals...ConsultingConsulting·3 min read
606Patrick Gilbert's Google Partner Keynote: How top agencies are accelerating client growth with machine learningGoogle invited us to speak at the Global Google Premier Partner Awards about our experience with automation. Here's a video of the presentation.SearchSearch·1 min read
607The Risks and Rewards of Bold AdvertisingIn today's sensory overload environment, for us as advertisers, getting a potential customers’ attention is harder than ever. Quality ad content and strong copy cannot sell anything without people rea...StrategyStrategy·6 min read
608Why Use Facebook Lead Form Ads?For lead gen clients, facebook lead form ads are a very good and effective way of obtaining leads for your sales team.SocialSocial·4 min read
609How Tesla, Zappos, And Costco Use Word Of Mouth Marketing To Dominate Their MarketplaceThe power of word of mouth marketing and expanding beyond just the scope of this marketing method. NewsNews·5 min read
610You Don’t Need Overtime, You Need WorkflowsWorkflows are vital to working efficiently and being productive. Experiment with some of the many tools out there to make your UX process more streamlined. Start with choosing a communication channel for you and your team members to ensure that the dev team knows the right shade of pink you want that CTA button to be.StrategyStrategy·3 min read
611You can finally proactively manage Smart Shopping campaignsAn analysis of which metrics influence smart shopping, and how to know what changes to make to proactively manage a smart shopping campaignSearchSearch·9 min read
612How to Overcome the Hurdles of Writing Ad CopyWriting a good ad is what separates a successful campaign from a failure. It's your first point of contact with potential customers, and what you use to grab their attention.StrategyStrategy·3 min read
613Structuring A Google Ads Account AuditBreaking down the process of auditing a Google Ads account and how to pitch it to a prospect. SearchSearch·5 min read
614PPC Garage: Under The Hood of Google's Target CPA Bidding AlgorithmSure, you know how to turn the key and sit behind the steering wheel, but do you actually know how this engine works? This is our manual on proper implementation of Target CPA campaigns. Feel free to take it for a test drive.SearchSearch·29 min read
615Embracing Change In An AI World: Part 1What Does AI Mean For Us In The Future As a PPC Agency? Based off of Frederick Vallaeys's book "Digital Marketing In An AI World," we're going to take a brief look into what this means for us as a PPC agency.StrategyStrategy·4 min read
61625 Great Discovery Call QuestionsWhat do you really know about your client's business?ConsultingConsulting·4 min read
617Metrics That MatterWhich key performance indicators (KPIs) are actually indicative of performance? This post will break down the metrics that matter and how to align PPC goals with your clients' broader business goals.ConsultingConsulting·5 min read
618The Past, Present and Future of Digital MarketingAn Interview with Isaac Rudansky--the CEO and Co-Founder of AdVenture Media Group PPC Agency located in Long island, New York. This interview explores how Digital Marketing was when Isaac first got into the field, how this field has progressed and changed up until now, and what Isaac thinks the future holds for Digital Marketing.StrategyStrategy·17 min read
619Influence: The Psychology of Persuasion Applied to Digital MarketingHow to use the weapons of influence to your advantage. Optimize your digital marketing campaigns with the art of persuasion. SearchSearch·3 min read
6208 Important Factors To Consider When Designing A Landing PageHere’s the background: I was asked to make a landing page for one of our clients so I got started on it right away.StrategyStrategy·8 min read
6213 Important Reasons To Have a Podcast in 2019 (For Business Owners)According to Podcast Insights, there are over 700 000 podcast shows, and that number will likely continue to grow.NewsNews·4 min read