Meta Ads Management

Usually, yes. ROAS decline typically stems from one of three root causes: creative fatigue, audience exhaustion, or attribution erosion from iOS signal loss. We diagnose all three before touching a single bid. Sherpa audits your event quality scores, creative performance curves, and audience overlap in the first week. Most clients see measurable improvement within 60 days of a properly structured account rebuild.

Absolutely, but the infrastructure requirements changed fundamentally. Pixel-only campaigns are flying blind. We implement server-side Conversions API with event deduplication and advanced matching to restore signal quality. Meta's algorithm is still the most powerful audience-finding machine in digital advertising. The difference is whether you feed it clean data or noise.

Meta's automation optimizes for Meta's goals using whatever inputs you give it. Sherpa monitors those inputs, flagging when creative is fatiguing before spend craters, catching audience overlap that dilutes delivery, and identifying when Advantage+ expands to audiences that do not convert for your business. We use our AI to govern Meta's AI, not replace thinking with more black boxes.

Meta's algorithm needs sufficient data to learn efficiently. For most businesses, that means at least $5,000 per month in ad spend. Below that threshold, we can often still help, but we will be upfront if the budget is too small to generate meaningful learning signals. We would rather have that conversation early than deliver a frustrating result.

Both, and we do not believe you can do one well without the other. Our team briefs creative strategy from performance data: hook rates, retention curves, fatigue signals. We build assets designed for each placement, not repurposed from other channels. The feedback loop between creative performance and media decisions is where most agencies fall apart.

We report against the metrics that matter to your business, not Meta's vanity numbers. For ecommerce, that is ROAS and contribution margin. For lead generation, cost per qualified lead. You get a clean weekly snapshot and full access to our analytics dashboard. We also flag significant changes, good or bad, before you see them in a report.

It starts with a deep account audit: campaign structure, creative library, audience architecture, and pixel or CAPI setup. We identify quick wins and structural problems, then build a strategic plan specific to your goals. You approve the plan before we touch anything. Most clients are fully transitioned and seeing optimized campaigns within 30 days.