622Beginner’s Guide: What’s New about Google SERPs?Googles search engine results page (SERP) features aims to improve user experience. While it does get the job done, it makes things more challenging for business owners. Those who want to land at the top spot of search results need to understand how the game works.SearchSearch·4 min read
623A Guide To Understanding Google's Automated Bidding StrategiesGoogle Automation is a complicated subject and many PPC Advertisers do not understand the difference between Maximize Conversions, Target CPA or Target ROAS bidding strategies. This post goes in depth with all three algorithms and includes actionable lessons for leveraging automation.SearchSearch·16 min read
624Why Did Spotify Double Down on Podcasts?It was announced last week that Spotify is acquiring two companies in the podcasting space, Gimlet Media and Anchor. These acquisitions will have massive implications on the audio industry and for advertisers attempting to reach younger listeners. NewsNews·12 min read
625How to double your leads and sales without increasing website trafficHow to double your conversions and sales without increasing your website traffic. StrategyStrategy·7 min read
626Our Q&A At Google: Automation and the Future of Ad AgenciesGoogle invited us to their NYC offices to lead a training session on the impact of automation and how AI has changed the role of the agency. Here's our notes from the Q&A panel.SearchSearch·13 min read
627Quality Score No Longer Matters, So Let's Stop Talking About ItQuality Score is going away. Google will soon want Advertisers to stop focusing on their own Quality Scores and exclusively focus delivering solutions to Users in a profitable manner. SearchSearch·8 min read
628Join or Die: It's Time To Embrace Google AutomationThrough its use of Behavioral Targeting, Google Ads Smart Bidding strategies clearly have an advantage over Manual CPC Contextual Keyword Targeting. Smart Bidding will allow you to scale your campaigns in ways that were previously not possible.SearchSearch·10 min read
629Build a Facebook Messenger chatbot in less than 5 minutesClick to get lifetime access to my Isaac Rudansky's new course on building Facebook Messenger Chatbots!MobileMonkey is the world's most advanced and popular visual chatbot builder for Facebook M...GuidesGuides·1 min read
630AdWords Bidding: When to Avoid Position #1While aiming for the top position worked for some, creating an AdWords bidding strategy can be tricky and it’s not a one size fits all. StrategyStrategy·2 min read
631Google AdWords Grants for NonprofitsGoogle AdWords is a highly effective marketing tool that can help your organization reach its goals online. Google offers $10,000 per month in free AdWords advertising to eligible 501(c)(3) organizations. This is a huge deal.SearchSearch·4 min read
632Google AdWords Moves Search Terms Report For Shopping CampaignsTo naviagte to the new search terms repor inside PLA campaigns, click the dimensions tab and then click on View > Search Terms.NewsNews·1 min read
633Google AdWords Customer Match via Email ListsIt’s hard to believe, but it has finally happened. You, as a Google advertiser, are finally able to create campaigns, ads and set bids specifically geared to audiences built from your email lists.NewsNews·2 min read
634Give Your PPC Campaigns a Tune-upIf you’ve answered yes to some of the questions above, you should consider a PPC audit.SearchSearch·2 min read
635Why Use An SSL Certificate?The SSL certificate, or Secure Socket Layer, creates a secure connection between the consumer on your site and the server that facilitates the processing of transactions.SearchSearch·1 min read
636Google Shopping GTIN Update: What You Need To KnowAs of May 16, 2016, Google’s GTIN Update is requiring a valid GTIN value in the shopping feed for all products listed on the Google Shopping Network.NewsNews·5 min read
637How To Choose a Quality PPC AgencyWe’re fed up with unscrupulous agencies in the PPC management space. Whomever you choose, your due diligence is paramount. SearchSearch·4 min read
638Cynical Takeaways From The 2016 Google Performance SummitEarlier this week, a Google Performance Summit event announced upcoming features and changes to its AdWords and Analytics platforms.NewsNews·4 min read
639What Is Retargeting?We’ve all seen it – You check out a website, you leave, and then all of sudden you start seeing ads for that website everywhere you look. …SearchSearch·5 min read
640AdWords Quality Score Trends, Scripts & MoreMoz recently reported that more than 30% of pages that rank on the first page of Google are using the HTTPS protocol.NewsNews·1 min read
641AdWords Call Conversions, Dynamic Search Ads & Other UpdatesEarlier this week, Google AdWords announced a new feature that will allow you to import conversion data for Mobile Click-To-Call campaignsNewsNews·2 min read