Major GLSA Credit Update
We’re excited to announce a significant update to Google Local Services Ads: the transition to an automated lead crediting process for all advertisers. This change will be implemented automatically, with no action needed for advertisers.
Why This Matters
Previously, advertisers had to manually review and dispute invalid leads. This often meant listening to call recordings and disputing certain leads, a process that could be time-consuming. Additionally, a small number of advertisers were disputing a high percentage of leads, while many others weren’t disputing any, including those that were eligible for credit. The new automated system addresses these issues by automatically reviewing all leads and crediting invalid ones, even those you might not have known were eligible for credit.
Benefits of Automated Lead Credits
Time Savings
No more manual effort spent reviewing leads and filing disputes. The automated system handles this for you, freeing up your time to focus on your business.
Equitable Credits
All advertisers will benefit from credits for invalid leads, not just those who actively dispute them. This ensures a fairer distribution of ad credits across all advertisers.
How It Works
For more than a year, Google has trained machine learning models to distinguish high-quality leads from invalid ones. With Automated Local Services Ads lead credits, Google will review all leads and automatically credit those that are invalid*.
Important Considerations
With this system, Google will no longer support credits for “job type not serviced” and “geo not serviced” leads. However, Google anticipates that the new system will credit the same or more leads on average, overall.
Optimize Your Lead Settings
If you’re receiving unwanted leads, revisit your service areas, job types, and categories. Refine your settings to attract your ideal customers. Remember that any changes to these settings could reduce the number of leads you receive.
This update marks a significant improvement in the efficiency and fairness of lead credits in Google Local Services Ads. By automating the process, advertisers can now benefit from a more streamlined and equitable system, ultimately enhancing the value of their advertising investment on GLSA’s.
