562AdWords Bidding: When to Avoid Position #1While aiming for the top position worked for some, creating an AdWords bidding strategy can be tricky and it’s not a one size fits all. StrategyStrategy·2 min read
563Google AdWords Grants for NonprofitsGoogle AdWords is a highly effective marketing tool that can help your organization reach its goals online. Google offers $10,000 per month in free AdWords advertising to eligible 501(c)(3) organizations. This is a huge deal.SearchSearch·4 min read
564Google AdWords Moves Search Terms Report For Shopping CampaignsTo naviagte to the new search terms repor inside PLA campaigns, click the dimensions tab and then click on View > Search Terms.NewsNews·1 min read
565Google AdWords Customer Match via Email ListsIt’s hard to believe, but it has finally happened. You, as a Google advertiser, are finally able to create campaigns, ads and set bids specifically geared to audiences built from your email lists.NewsNews·2 min read
566Give Your PPC Campaigns a Tune-upIf you’ve answered yes to some of the questions above, you should consider a PPC audit.SearchSearch·2 min read
567Why Use An SSL Certificate?The SSL certificate, or Secure Socket Layer, creates a secure connection between the consumer on your site and the server that facilitates the processing of transactions.SearchSearch·1 min read
568Google Shopping GTIN Update: What You Need To KnowAs of May 16, 2016, Google’s GTIN Update is requiring a valid GTIN value in the shopping feed for all products listed on the Google Shopping Network.NewsNews·5 min read
569How To Choose a Quality PPC AgencyWe’re fed up with unscrupulous agencies in the PPC management space. Whomever you choose, your due diligence is paramount. SearchSearch·4 min read
570Cynical Takeaways From The 2016 Google Performance SummitEarlier this week, a Google Performance Summit event announced upcoming features and changes to its AdWords and Analytics platforms.NewsNews·4 min read
571What Is Retargeting?We’ve all seen it – You check out a website, you leave, and then all of sudden you start seeing ads for that website everywhere you look. …SearchSearch·5 min read
572AdWords Quality Score Trends, Scripts & MoreMoz recently reported that more than 30% of pages that rank on the first page of Google are using the HTTPS protocol.NewsNews·1 min read
573AdWords Call Conversions, Dynamic Search Ads & Other UpdatesEarlier this week, Google AdWords announced a new feature that will allow you to import conversion data for Mobile Click-To-Call campaignsNewsNews·2 min read
574Using Tableau to Visualize AdWords Performance DataTableau is a business intelligence software that makes building data visualizations simple and easy to understand.SearchSearch·10 min read
575Massive Updates Coming To Google AdWords Next MonthExpanded text ads, price extensions for mobile devices, responsive display ad tool, and device-level bid adjustments.NewsNews·2 min read
576Useful AdWords Scripts, Cross-Device Attribution & Other UpdatesThis easy-to-implement AdWords Script enables you to dynamically change your bids to reach your desired average position.SearchSearch·2 min read
577Google Merchant Promotions, Shopping Cart Abandonment & Other PPC Updates Set up Merchant Promotions and append your Shopping ads to highlight a special offer. It’s basically an Ad Extension for your Shopping ads, and the value is obvious.SearchSearch·2 min read
578Seasonal Text Ads, Bing ETAs & MoreSeasonal Ads, Bing ETAs, Hotel Room Life Hacks, and How to Respectfully Market After a Disaster NewsNews·2 min read
579Remarketing Tips & Other Digital Marketing ThoughtsThis might sound crazy, but the hard work that you’ve put into your blog might be negatively affecting your Remarketing / Retargeting efforts, and it might serve you well to exclude some of your blog traffic from your remarketing ads.SearchSearch·5 min read
580AdWords Updates, Agency News & Advertising Conspiracy TheoriesDART Board FridayEffective digital marketing can only be achieved by leveraging the power of data and the beauty of art, and the best way to foster improvement in these areas is to strike up conversat...StrategyStrategy·5 min read
581LinkedIn Ads – 5 Linkedin Ads Manager Updates Coming 2017What’s Going On With Advertising on LinkedIn?Advertising on LinkedIn is an enormously powerful way to reach high quality prospects in a business setting. For B2B marketers, LinkedIn is far and away th...NewsNews·13 min read