562How to Implement Conversions APIWhat does the iOS 14 update mean for advertisers? What is Conversions API and how can you implement it for optimization and overall campaign success? BONUS: Is digital advertising primed to takeover traditional advertising in terms of overall spend and revenue earned in the industry as a whole?SocialSocial·22 min read
563How to Fundraise $10.6M During a PandemicPatrick and Isaac are joined by Mike Ringenbach, Associate Director at Four Diamonds; they discuss the ins and outs of leveraging data analytics in the decision-making process, the state (and how-to) of fundraising during a global pandemic and the importance of marketing and sales in fundraising.StrategyStrategy·31 min read
564AdVenture Media Ranks #1 on Digital's Best Google Adwords Management Services Of 2021Digital's Google Adwords management service reviews are the result of over 40 hours of research on 280+ Google Adwords management services from across the web.NewsNews·1 min read
565How to Choose a Bid StrategyHow do you choose which bid strategy to use for your account? Which bid strategy is best and is there even such a thing as the "best" bid strategy? How do you increase your value as an agency, beyond managing campaigns? These questions answered, and more. SearchSearch·25 min read
566How to Understand Smart ShoppingIsaac and Patrick sat down with Kirk Williams, Owner of ZATO PPC, and Mike Ryan, Product Management Lead at Smarter Ecommerce, to discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising.SearchSearch·70 min read
567The Importance of Asking Colleagues for HelpI am someone that is not afraid to ask questions to further my education and knowledge. However, I’ve felt a certain hesitation in reaching out for advice or asking for help; when you start worki...StrategyStrategy·2 min read
568How to Market an Online Course and Get New ClientsHow should you structure a Google Ads campaign for a course launch targeting engineers? How should you optimize campaigns for online courses, as a whole? How do you get new clients? These questions, and more, answered in this Q+A. StrategyStrategy·18 min read
569How to Train Google's Bidding AlgorithmWhat's the best Google Ads account management structure? How can you build a quality audience if the business does not have any lookalike audiences to leverage? What does Google's change to broad match keywords mean for your campaign structure? These questions answered, and more.SearchSearch·18 min read
570The Three Categories of Logical ReasoningThere are two classical schools of reasoning: deduction and induction. A third, abduction, is a sophisticated hybrid of the two.StrategyStrategy·13 min read
571How iOS 14 Will Impact Advertisers and Advice on Campaign ManagementLearn more about the iOS 14 update and hear advice on how to manage various campaign types.SearchSearch·1 min read
572Forests & Trees: How To Train Your Brain To See BothThe forest seer analogy is used to describe individuals that can see the big picture; those that possess the ability to play the long game. The analogy applauds organizational leaders with a specific vision — Those that see the forest are often celebrated in our culture.StrategyStrategy·10 min read
573How Implementing an Automated Bidding Strategy Gives You Access to More Signal DataDo automated bidding strategies leverage additional data signals that manual bidding strategies don’t have access to? The answer, in short, is yes. SearchSearch·6 min read
574Chapter 7: An Idiotic Optimist on Failing98% of the population will die not knowing “Never Going Back” is Fleetwood Mac’s best song. And I’m not saying that because I just discovered this myself. It’s currently 6:10 pm on a Tuesday nigh...StrategyStrategy·8 min read
575Roku Doesn’t Get It: Why Emerging Digital Ad Platforms Are Failing to Challenge the Facebook-Google DuopolyIf an emerging ad platform like Roku wants to challenge the Facebook-Google Duopoly, they should start by copying the key themes that led the duopoly's dominance.NewsNews·20 min read
576CTR Calculator: Are Your Digital Campaigns Worth Your Effort?Calculating your CTR and optimizing your ad campaigns for profitability can be challenging.StrategyStrategy·21 min read
577An analysis of What Would You Wish For: David Sable's new children's book is deeper than it appearsWith hundreds of thousands of children’s books having been published over the past decade, what separates the children’s books that touch us so deeply and leave such a universal impression that they become part of our identity, our childhood and even our experience as parents?StrategyStrategy·8 min read
578Pharmaceutical Advertising: The Ultimate Guide To Google Ads Pharmaceutical CampaignsAdVenture Media compiled a research report specific to pharmaceutical advertising related to paid search and Google Ads. We hope this will help pharmaceutical advertising companies navigate Google Ads regulations with confidence.SearchSearch·28 min read
579AdVenture Media Group Named a Clutch 1000 Global Leader Among B2B FirmsAdVenture Media named a Clutch 1000 Global Leader among B2B Firms!NewsNews·2 min read
580The Updated Playbook for the Modern Google Ads Auction, Account Structure, and AutomationA better understanding of the backend of Google Ads will help you make the right decisions for your own account structure. It starts with an updated perspective of consumer search behavior, the modern marketing funnel, and the latest enhancements to the Google Ads auction.SearchSearch·19 min read
581The Campaign to Elect Andrew YangWe're not a very politically oriented advertising agency, but there's a generally strong, positive sentiment toward Andrew Yang around our office. All of us have a great deal of respect for one anoth...StrategyStrategy·4 min read