522How to Train Google's Bidding AlgorithmWhat's the best Google Ads account management structure? How can you build a quality audience if the business does not have any lookalike audiences to leverage? What does Google's change to broad match keywords mean for your campaign structure? These questions answered, and more.SearchSearch·18 min read
523The Three Categories of Logical ReasoningThere are two classical schools of reasoning: deduction and induction. A third, abduction, is a sophisticated hybrid of the two.StrategyStrategy·13 min read
524How iOS 14 Will Impact Advertisers and Advice on Campaign ManagementLearn more about the iOS 14 update and hear advice on how to manage various campaign types.SearchSearch·1 min read
525Forests & Trees: How To Train Your Brain To See BothThe forest seer analogy is used to describe individuals that can see the big picture; those that possess the ability to play the long game. The analogy applauds organizational leaders with a specific vision — Those that see the forest are often celebrated in our culture.StrategyStrategy·10 min read
526How Implementing an Automated Bidding Strategy Gives You Access to More Signal DataDo automated bidding strategies leverage additional data signals that manual bidding strategies don’t have access to? The answer, in short, is yes. SearchSearch·6 min read
527Chapter 7: An Idiotic Optimist on Failing98% of the population will die not knowing “Never Going Back” is Fleetwood Mac’s best song. And I’m not saying that because I just discovered this myself. It’s currently 6:10 pm on a Tuesday nigh...StrategyStrategy·8 min read
528Roku Doesn’t Get It: Why Emerging Digital Ad Platforms Are Failing to Challenge the Facebook-Google DuopolyIf an emerging ad platform like Roku wants to challenge the Facebook-Google Duopoly, they should start by copying the key themes that led the duopoly's dominance.NewsNews·20 min read
529CTR Calculator: Are Your Digital Campaigns Worth Your Effort?Calculating your CTR and optimizing your ad campaigns for profitability can be challenging.StrategyStrategy·21 min read
530An analysis of What Would You Wish For: David Sable's new children's book is deeper than it appearsWith hundreds of thousands of children’s books having been published over the past decade, what separates the children’s books that touch us so deeply and leave such a universal impression that they become part of our identity, our childhood and even our experience as parents?StrategyStrategy·8 min read
531Pharmaceutical Advertising: The Ultimate Guide To Google Ads Pharmaceutical CampaignsAdVenture Media compiled a research report specific to pharmaceutical advertising related to paid search and Google Ads. We hope this will help pharmaceutical advertising companies navigate Google Ads regulations with confidence.SearchSearch·28 min read
532AdVenture Media Group Named a Clutch 1000 Global Leader Among B2B FirmsAdVenture Media named a Clutch 1000 Global Leader among B2B Firms!NewsNews·2 min read
533The Updated Playbook for the Modern Google Ads Auction, Account Structure, and AutomationA better understanding of the backend of Google Ads will help you make the right decisions for your own account structure. It starts with an updated perspective of consumer search behavior, the modern marketing funnel, and the latest enhancements to the Google Ads auction.SearchSearch·19 min read
534The Campaign to Elect Andrew YangWe're not a very politically oriented advertising agency, but there's a generally strong, positive sentiment toward Andrew Yang around our office. All of us have a great deal of respect for one anoth...StrategyStrategy·4 min read
535Google Ads: New Smart Campaigns and Ads ExplainedOutlines new ad formats and smart campaigns in a clear way to understand which placements they are on, which size images we’ll need for them and what requirements there are.SearchSearch·2 min read
537Setting Client ExpectationsCommunication, Management, Retention. For those of us in the client services field, we hear a lot about these topics and realize with every question comes a thousand opinions. So, here’s mine 😊Goals...ConsultingConsulting·3 min read
538Patrick Gilbert's Google Partner Keynote: How top agencies are accelerating client growth with machine learningGoogle invited us to speak at the Global Google Premier Partner Awards about our experience with automation. Here's a video of the presentation.SearchSearch·1 min read
539The Risks and Rewards of Bold AdvertisingIn today's sensory overload environment, for us as advertisers, getting a potential customers’ attention is harder than ever. Quality ad content and strong copy cannot sell anything without people rea...StrategyStrategy·6 min read
540Why Use Facebook Lead Form Ads?For lead gen clients, facebook lead form ads are a very good and effective way of obtaining leads for your sales team.SocialSocial·4 min read
541How Tesla, Zappos, And Costco Use Word Of Mouth Marketing To Dominate Their MarketplaceThe power of word of mouth marketing and expanding beyond just the scope of this marketing method. NewsNews·5 min read