542You Don’t Need Overtime, You Need WorkflowsWorkflows are vital to working efficiently and being productive. Experiment with some of the many tools out there to make your UX process more streamlined. Start with choosing a communication channel for you and your team members to ensure that the dev team knows the right shade of pink you want that CTA button to be.StrategyStrategy·3 min read
543You can finally proactively manage Smart Shopping campaignsAn analysis of which metrics influence smart shopping, and how to know what changes to make to proactively manage a smart shopping campaignSearchSearch·9 min read
544How to Overcome the Hurdles of Writing Ad CopyWriting a good ad is what separates a successful campaign from a failure. It's your first point of contact with potential customers, and what you use to grab their attention.StrategyStrategy·3 min read
545Structuring A Google Ads Account AuditBreaking down the process of auditing a Google Ads account and how to pitch it to a prospect. SearchSearch·5 min read
546PPC Garage: Under The Hood of Google's Target CPA Bidding AlgorithmSure, you know how to turn the key and sit behind the steering wheel, but do you actually know how this engine works? This is our manual on proper implementation of Target CPA campaigns. Feel free to take it for a test drive.SearchSearch·29 min read
547Embracing Change In An AI World: Part 1What Does AI Mean For Us In The Future As a PPC Agency? Based off of Frederick Vallaeys's book "Digital Marketing In An AI World," we're going to take a brief look into what this means for us as a PPC agency.StrategyStrategy·4 min read
54825 Great Discovery Call QuestionsWhat do you really know about your client's business?ConsultingConsulting·4 min read
549Metrics That MatterWhich key performance indicators (KPIs) are actually indicative of performance? This post will break down the metrics that matter and how to align PPC goals with your clients' broader business goals.ConsultingConsulting·5 min read
550The Past, Present and Future of Digital MarketingAn Interview with Isaac Rudansky--the CEO and Co-Founder of AdVenture Media Group PPC Agency located in Long island, New York. This interview explores how Digital Marketing was when Isaac first got into the field, how this field has progressed and changed up until now, and what Isaac thinks the future holds for Digital Marketing.StrategyStrategy·17 min read
551Influence: The Psychology of Persuasion Applied to Digital MarketingHow to use the weapons of influence to your advantage. Optimize your digital marketing campaigns with the art of persuasion. SearchSearch·3 min read
5528 Important Factors To Consider When Designing A Landing PageHere’s the background: I was asked to make a landing page for one of our clients so I got started on it right away.StrategyStrategy·8 min read
5533 Important Reasons To Have a Podcast in 2019 (For Business Owners)According to Podcast Insights, there are over 700 000 podcast shows, and that number will likely continue to grow.NewsNews·4 min read
554Beginner’s Guide: What’s New about Google SERPs?Googles search engine results page (SERP) features aims to improve user experience. While it does get the job done, it makes things more challenging for business owners. Those who want to land at the top spot of search results need to understand how the game works.SearchSearch·4 min read
555A Guide To Understanding Google's Automated Bidding StrategiesGoogle Automation is a complicated subject and many PPC Advertisers do not understand the difference between Maximize Conversions, Target CPA or Target ROAS bidding strategies. This post goes in depth with all three algorithms and includes actionable lessons for leveraging automation.SearchSearch·16 min read
556Why Did Spotify Double Down on Podcasts?It was announced last week that Spotify is acquiring two companies in the podcasting space, Gimlet Media and Anchor. These acquisitions will have massive implications on the audio industry and for advertisers attempting to reach younger listeners. NewsNews·12 min read
557How to double your leads and sales without increasing website trafficHow to double your conversions and sales without increasing your website traffic. StrategyStrategy·7 min read
558Our Q&A At Google: Automation and the Future of Ad AgenciesGoogle invited us to their NYC offices to lead a training session on the impact of automation and how AI has changed the role of the agency. Here's our notes from the Q&A panel.SearchSearch·13 min read
559Quality Score No Longer Matters, So Let's Stop Talking About ItQuality Score is going away. Google will soon want Advertisers to stop focusing on their own Quality Scores and exclusively focus delivering solutions to Users in a profitable manner. SearchSearch·8 min read
560Join or Die: It's Time To Embrace Google AutomationThrough its use of Behavioral Targeting, Google Ads Smart Bidding strategies clearly have an advantage over Manual CPC Contextual Keyword Targeting. Smart Bidding will allow you to scale your campaigns in ways that were previously not possible.SearchSearch·10 min read
561Build a Facebook Messenger chatbot in less than 5 minutesClick to get lifetime access to my Isaac Rudansky's new course on building Facebook Messenger Chatbots!MobileMonkey is the world's most advanced and popular visual chatbot builder for Facebook M...GuidesGuides·1 min read