543How Share of Search Helps Predict Market Share: A Marketer’s GuideShare of Search is a metric that tracks your brand's search volume (sourced from Google Trends) relative to your competitors' brand search volumes, adjusted for the overall market search volume. It's a simple yet powerful tool for assessing how much attention your brand is generating in comparison to others in your industry.ConsultingConsulting·3 min read
544Getting Started with User-Generated Content and How to Use it in Your StrategyWhether it’s product reviews, social media posts, or customer testimonials, User Generated Content (UGC) can help build trust, drive sales, and foster a sense of community. This type of content is a p...SocialSocial·4 min read
545The Truth About Ad Quality: Is Ad Strength Telling the Full Story?As marketers, we’ve all seen it—the "Ad Strength" metric glaring at us in Google Ads with anything less than "Excellent" feeling like a jab to our professional integrity. But here's the truth: Ad Stre...SearchSearch·4 min read
546Guide to Using Advantage+ in MetaIn recent years, Meta has made substantial investments in artificial intelligence (AI), with a focus on driving innovation and improving the performance of its advertising products. As Meta’s Dave Wah...SocialSocial·5 min read
547Meet AdSkate: The Cheat Code to Successful Ad CreativeAdSkate is a cutting-edge platform that boosts the impact of digital advertising with sophisticated creative analysis. It transforms content into actionable insights, equipping marketers, ad agencies,...StrategyStrategy·3 min read
548AdVenture Media Group Wins First Place at 2021 Shorty Awards for Social Activation in Digital CampaignAdVenture Media Group is excited to announce that it has won first place in the 2021 Shorty Awards for Social Activation in recognition of its outstanding digital campaign for the “Shine A Light” init...NewsNews·1 min read
549AdVenture Media Group Wins Netty Award for Innovation in Digital AdvertisingAdVenture Media Group is thrilled to announce that it has been awarded the prestigious Netty Award for its innovative work in the Digital Advertising category. This honor recognizes AdVenture Media’s...NewsNews·1 min read
550AdVenture CEO Patrick GIlbert Delivers Keynote Presentation at Google Partner Award CeremonyGoogle invited us to speak at the Global Google Premier Partner Awards about our experience with automation. Here's a video of the presentation.SearchSearch·1 min read
551Switching to Monthly Invoicing with Google Ads: A Step-by-Step GuideGoogle has recently started requiring high-spend advertisers to switch to Monthly Invoicing via a payment profile. If your account has spent a minimum of $5,000 USD (or the equivalent in your local cu...SearchSearch·2 min read
552How to Add Users to Your LinkedIn Ads AccountAdding users to your LinkedIn Ads account allows you to delegate tasks like creating or editing campaigns while maintaining control over account management. Here’s a step-by-step guide on how to do it...GuidesGuides·1 min read
553In for a Penny, In for a Pound: The Role of Availability in PPC CampaignsDiscover how mastering physical and mental availability can elevate your PPC strategy, driving brand visibility and increasing conversions in today's competitive digital landscape.SearchSearch·17 min read
554How to Add Agency Partners on Meta AdsTo provide partners access to your Meta Ads assets, you can follow these steps using Business Manager. Here’s a clear and structured guide to help you add partners effectively.Adding Partners to Your...GuidesGuides·1 min read
555How to Grant Access to Your Google Ads AccountGranting access to your Google Ads account can be done in two main ways, depending on whether you want to give access to a specific user or if you need to provide access to an agency managing multiple...GuidesGuides·1 min read
556How to Increase Average Order Value (AOV)How to Increase Average Order Value (AOV)Increasing Average Order Value (AOV) is crucial for businesses aiming to enhance profitability and customer lifetime value. AOV represents the average amount o...StrategyStrategy·2 min read
557Introducing Automated Local Services Ads Lead CreditsMajor GLSA Credit UpdateWe’re excited to announce a significant update to Google Local Services Ads: the transition to an automated lead crediting process for all advertisers. This change will be...NewsNews·1 min read
558Ideal Creative Specs Per PlatformGoogleLandscape image Required ratio: 1.91:1. Recommended size: 1200 x 628px, (minimum: 600 x 314px). &nb...StrategyStrategy·3 min read
559Understanding Consent Mode: What It Is, Its Importance, and ImplementationWhat is Consent Mode?Consent Mode is Google's solution for managing user consent regarding data collection through cookie banners. It allows advertisers to respect user preferences for data privacy wh...NewsNews·3 min read
560What’s New in v70 of the Mike Rhodes PMAX script?PMAX Insights v70 includes three critical updates:Headline and Description Data and MetricsLanding Page DataAI Creative AnalysisHeadline & Description Data:This update allows users to view their h...SearchSearch·1 min read
561What is the PMAX Script, and how can it be used to help my campaigns?Performance Max is the Google Ads campaign type that has become the most prominent choice for PPC budget allocation, even outpacing traditional Search campaigns.What is the Mike Rhodes Performance Max...SearchSearch·2 min read