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Signal & Noise

Strategy, signal, and sharp opinions from the frontier of AI-powered marketing.

584 posts

Page 26 of 30

No.TitleCategoryRead

How to Increase Market Share With Bottom Funnel Strategy

Before automation, Upper Funnel traffic was rarely profitable. Now, if we commit to training Google to better understand our core customers, we can effectively capture a larger share of the market… and it starts with properly identifying and focusing on our Bottom Funnel traffic.

Search·2 min read

503

Q & A With Patrick Gilbert on Digital Advertising in the Age of Automation

This conversation initially took place in Julie Bacchini’s PPC chat twitter sessions. Patrick Gilbert joined her to discuss automation in digital advertising. They explored common misconceptions around automation, and the role PPC managers play in the age of automation.

Search·5 min read

504

AdVenture Media A Top Ranked Facebook and Instagram Marketing Company According To DesignRush

AdVenture Media has been recognized among the best Facebook and Instagram marketing companies In New York in 2021 by DesignRush.

News

News·1 min read

505

AdVenture Media A Top Ranked Digital Advertising Agency According To DesignRush

AdVenture Media has been recognized among the best Digital Advertising Agencies In New York in 2021 by DesignRush.

News

News·1 min read

506

AdVenture Media A Top Ranked PPC Management Company According To DesignRush

AdVenture Media has been recognized among the top PPC management companies In New York in 2021 by DesignRush.

News

News·1 min read

507

How To Get Your Foot In The Door

When you find something that you want, don't let norms, standards and precedents - whether it’s skill set, experience or degree requirements - get in the way ... Think creatively to solve complex problems, starting with how to get your foot in the door.

Strategy

Strategy·4 min read

508

Design Rush Ranks AdVenture a Top 10 NY-based Digital Marketing Agency

AdVenture Media has been recognized among the best Digital Marketing Agencies In New York in 2021 by DesignRush.

News

News·1 min read

509

How to Leverage Data to Drive Performance

Isaac and Patrick are joined by Julian Juenemann, Creator of MeasureSchool, a series of digital courses pioneering the best practices in data-driven approaches to digital marketing. They discuss the shift and changes in recent technology, what a cookie-less world means for advertisers and the importance and responsibility marketers have to work with developers.

Search·36 min read

510

Ecommerce Brand Seeks To Calculate COVID-19 Impact On 2020 Revenue Growth; Shocked By Results

AdVenture Media’s data science team sought out to determine how much of an impact, if any, the COVID-19 lockdowns had on increased account performance; the results illustrate increased testing and investment in digital advertising channels drove performance, not the consumer behavior shift due to COVID-19.

News

News·11 min read

511

How to Plan PPC Campaigns in an AI & Machine Learning World

AdVenture Media's Executive Director, Patrick Gilbert, joined digital marketing experts from around the world on April 13th for SMX Create.

Search·1 min read

512

AdVenture Media Ranks #1 on Digital's Best PPC Companies of 2021

Digital's Best PPC Companies of 2021 are the result of extensive research on companies across the country. Their research considers multiple factors including the company's pricing structure, reputati...

News

News·1 min read

513

How to Start Your Own Agency (With No Prior Experience)

Isaac and Patrick are joined by Shannon Benedetto, a former personal trainer turned Founder & CEO of Caleigh Creative Digital Solutions; unable to continue working in personal training and with a husband too sick to work, Shannon took Isaac's Udemy course and launched her own digital marketing agency. Shannon shares what kept her going throughout all of the hardship and offers advice to those looking to start their own digital advertising agency with little to no prior experience.

Strategy

Strategy·34 min read

514

How to Understand iOS 14 and the Shift Towards a Cookie-less World

What's the deal with iOS 14? Patrick and Isaac discuss what led Apple to make changes, how their new policies impact Facebook, Google and the advertising industry as a whole, the shift towards a cookie-less world and what all of these changes mean for how consumers receive, experience and interact with ads.

News

News·57 min read

515

How to Implement Conversions API

What does the iOS 14 update mean for advertisers? What is Conversions API and how can you implement it for optimization and overall campaign success? BONUS: Is digital advertising primed to takeover traditional advertising in terms of overall spend and revenue earned in the industry as a whole?

Social

Social·22 min read

516

How to Fundraise $10.6M During a Pandemic

Patrick and Isaac are joined by Mike Ringenbach, Associate Director at Four Diamonds; they discuss the ins and outs of leveraging data analytics in the decision-making process, the state (and how-to) of fundraising during a global pandemic and the importance of marketing and sales in fundraising.

Strategy

Strategy·31 min read

517

AdVenture Media Ranks #1 on Digital's Best Google Adwords Management Services Of 2021

Digital's Google Adwords management service reviews are the result of over 40 hours of research on 280+ Google Adwords management services from across the web.

News

News·1 min read

518

How to Choose a Bid Strategy

How do you choose which bid strategy to use for your account? Which bid strategy is best and is there even such a thing as the "best" bid strategy? How do you increase your value as an agency, beyond managing campaigns? These questions answered, and more.

Search·25 min read

519

How to Understand Smart Shopping

Isaac and Patrick sat down with Kirk Williams, Owner of ZATO PPC, and Mike Ryan, Product Management Lead at Smarter Ecommerce, to discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising.

Search·70 min read

520

The Importance of Asking Colleagues for Help

I am someone that is not afraid to ask questions to further my education and knowledge. However, I’ve felt a certain hesitation in reaching out for advice or asking for help; when you start worki...

Strategy

Strategy·2 min read

521

How to Market an Online Course and Get New Clients

How should you structure a Google Ads campaign for a course launch targeting engineers? How should you optimize campaigns for online courses, as a whole? How do you get new clients? These questions, and more, answered in this Q+A.

Strategy

Strategy·18 min read

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