482Google Shopping GTIN Update: What You Need To KnowAs of May 16, 2016, Google’s GTIN Update is requiring a valid GTIN value in the shopping feed for all products listed on the Google Shopping Network.NewsNews·5 min read
483How To Choose a Quality PPC AgencyWe’re fed up with unscrupulous agencies in the PPC management space. Whomever you choose, your due diligence is paramount. SearchSearch·4 min read
484Cynical Takeaways From The 2016 Google Performance SummitEarlier this week, a Google Performance Summit event announced upcoming features and changes to its AdWords and Analytics platforms.NewsNews·4 min read
485What Is Retargeting?We’ve all seen it – You check out a website, you leave, and then all of sudden you start seeing ads for that website everywhere you look. …SearchSearch·5 min read
486AdWords Quality Score Trends, Scripts & MoreMoz recently reported that more than 30% of pages that rank on the first page of Google are using the HTTPS protocol.NewsNews·1 min read
487AdWords Call Conversions, Dynamic Search Ads & Other UpdatesEarlier this week, Google AdWords announced a new feature that will allow you to import conversion data for Mobile Click-To-Call campaignsNewsNews·2 min read
488Using Tableau to Visualize AdWords Performance DataTableau is a business intelligence software that makes building data visualizations simple and easy to understand.SearchSearch·10 min read
489Massive Updates Coming To Google AdWords Next MonthExpanded text ads, price extensions for mobile devices, responsive display ad tool, and device-level bid adjustments.NewsNews·2 min read
490Useful AdWords Scripts, Cross-Device Attribution & Other UpdatesThis easy-to-implement AdWords Script enables you to dynamically change your bids to reach your desired average position.SearchSearch·2 min read
491Google Merchant Promotions, Shopping Cart Abandonment & Other PPC Updates Set up Merchant Promotions and append your Shopping ads to highlight a special offer. It’s basically an Ad Extension for your Shopping ads, and the value is obvious.SearchSearch·2 min read
492Seasonal Text Ads, Bing ETAs & MoreSeasonal Ads, Bing ETAs, Hotel Room Life Hacks, and How to Respectfully Market After a Disaster NewsNews·2 min read
493Remarketing Tips & Other Digital Marketing ThoughtsThis might sound crazy, but the hard work that you’ve put into your blog might be negatively affecting your Remarketing / Retargeting efforts, and it might serve you well to exclude some of your blog traffic from your remarketing ads.SearchSearch·5 min read
494AdWords Updates, Agency News & Advertising Conspiracy TheoriesDART Board FridayEffective digital marketing can only be achieved by leveraging the power of data and the beauty of art, and the best way to foster improvement in these areas is to strike up conversat...StrategyStrategy·5 min read
495LinkedIn Ads – 5 Linkedin Ads Manager Updates Coming 2017What’s Going On With Advertising on LinkedIn?Advertising on LinkedIn is an enormously powerful way to reach high quality prospects in a business setting. For B2B marketers, LinkedIn is far and away th...NewsNews·13 min read
496The Black Friday Consumer Behavior ShiftIt’s time we take a second to think about what we’ve created here. Over the last ten years, we’ve become so focused on over-saturating consumers’ brains with our various holiday promotions that w...SearchSearch·7 min read
497Google Display Network Ads Will No Longer Require Any Targeting MethodGet ready! – Possibly the worst AdWords feature that Google could ever introduce will be coming your way in early 2017!As of January 18th, 2017, Google image and video ads inside ad groups with no tar...NewsNews·3 min read
498How Amazon Has Turned Google Advertising On Its HeadWe’ve been referring to it around here as The Amazon Thing.It was November 22nd, the day before Thanksgiving, and I had a 10 am call with one of our ecommerce clients to button up our plans for C...NewsNews·13 min read