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Signal & Noise

Strategy, signal, and sharp opinions from the frontier of AI-powered marketing.

584 posts

Page 20 of 30

No.TitleCategoryRead

382

Creative is not created equally

Platforms, agencies, and freelancers love to sell creative in neat little boxes:“5 ad variations per month.” or “One video, two carousels, three banners.”‍Sure, it’s tidy, scalable, and look...

Consulting

Consulting·2 min read

394

How to build an AI-First culture

There’s a big difference between being an AI-Forward company and being an AI-First company. AI-Forward companies treat AI as a way to free up a little bit of time. They’re looking for simple auto...

AI·13 min read

395

Why Most Ads Fail: Designing Creative for How People Actually Pay Attention

In Season 4 of The Office, Dunder Mifflin’s Scranton branch is picked to star in a local TV commercial. Corporate writes the script. The ad shows a man wandering through a Staples-like paper store, fr...

Social

Social·8 min read

396

How We Reverse Engineered the Right CPC for Branded Traffic (Using a Spreadsheet and Common Sense)

Let’s be honest—most advertisers treat branded search like a utility bill. You just pay it and move on. No one questions it. No one optimizes it. Because hey, it’s your own brand name. You’re supposed...

Search·2 min read

397

Lifetime Value of a Lifelong New York Mets Fan vs. Adult Fan Experience ROI

IntroductionInvesting in young fans versus enhancing the experience for existing adult fans presents two distinct strategic paths for a sports franchise. This report models the lifetime revenue value...

Strategy

Strategy·24 min read

398

How to Measure the True Profitability of Free Shipping Promotions

Free shipping isn’t free. It’s paid for with margin.If your average order is $75 and you’re covering $12 in shipping, that’s 16% of revenue gone before you even consider your cost of goods. If your gr...

Consulting

Consulting·4 min read

399

The $50M Meta Ads Myth: Why 'Best Practices' Are Killing Your Profit Margins

The $50M Meta Ads Myth: Why 'Best Practices' Are Killing Your Profit MarginsIn the ever-evolving world of digital advertising, Meta (formerly Facebook) has long been a powerhouse platform for brands c...

Strategy

Strategy·8 min read

400

Google's March 2025 Demand Gen Update Broke Your Campaigns: Here's the 7-Step Fix

Google's March 2025 Demand Gen Update Broke Your Campaigns: Here's the 7-Step FixIf your Google Ads campaigns have been acting more like temperamental divas since March 2025, you’re not alone. The lat...

Strategy

Strategy·7 min read

401

From $2M Wasted to 47% Profit Increase: How We Fixed a Fashion Brand's Performance Max Campaigns

From $2M Wasted to 47% Profit Increase: How We Fixed a Fashion Brand's Performance Max CampaignsIn the fast-paced world of fashion retail, marketing campaigns can either make or break a brand’s bottom...

Strategy

Strategy·7 min read

Newsletter

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No spam. No fluff. Just sharp takes on AI, advertising, and what's actually working right now.

Signal & Noise

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Master the Digital Advertising Planning Process for Results

Best 5 Paid Search Tools for Agencies – Expert Comparison 2025

Business Strategy for Digital Ads: A Proven Step-by-Step Guide

Creative is not created equally

How to build an AI-First culture

Why Most Ads Fail: Designing Creative for How People Actually Pay Attention

How We Reverse Engineered the Right CPC for Branded Traffic (Using a Spreadsheet and Common Sense)

Lifetime Value of a Lifelong New York Mets Fan vs. Adult Fan Experience ROI

How to Measure the True Profitability of Free Shipping Promotions

The $50M Meta Ads Myth: Why 'Best Practices' Are Killing Your Profit Margins

Google's March 2025 Demand Gen Update Broke Your Campaigns: Here's the 7-Step Fix

From $2M Wasted to 47% Profit Increase: How We Fixed a Fashion Brand's Performance Max Campaigns

We write when we have something worth saying.