Ronnie Cardno

Ronnie joined AdVenture Media in 2017 and worked his way from junior account manager to senior account manager to account executive before moving into new business. He studied communications and political science at Hofstra University.

His sales system is built as reusable Claude skills. It starts with a profile of the seller: what they sell, who they sell to, how they qualify and how they write. On top of that sit three engines. Research turns a company name into a sourced brief, Outreach drafts in the seller's own voice, and Recap turns a call into notes, a deal status and the next email.

He tested every piece on real deals before teaching it. Isaac Rudansky now works his own deals on the same system.

In the workshop, attendees bring three of their own prospects and leave with a working system. His rule for the room: you're getting real Claude skills, using your own pipeline as the training ground.