Home Service Lead Generation

We work across the full spectrum of home services — HVAC, plumbing, electrical, roofing, pest control, painting, general contracting, landscaping, garage doors, and more. We also serve adjacent local service verticals including healthcare providers, automotive repair, law firms, and multi-location franchise operations. No two accounts get the same playbook, even within the same trade.

Lead quality starts with measurement infrastructure. We integrate call tracking (CallRail, Invoca) with your CRM (ServiceTitan, HubSpot, Salesforce) to track every lead from first click to closed job. Then we use value-based bidding — feeding actual revenue data back into Google and Meta so the algorithms learn which leads convert into high-ticket work. We also implement click fraud protection to filter out bots and competitors. The result: fewer junk calls, more booked appointments.

It depends on your market size, competition level, and service mix. Most of our home service clients invest between $3,000 and $25,000 per month in ad spend across Google, GLSA, and Meta. We can work with smaller budgets in less competitive markets, but we will be honest if we think the budget is too thin to generate meaningful results in your area. We would rather have that conversation upfront.

Yes — GLSA is one of the most cost-effective lead channels for home services, and we manage it aggressively. That means optimizing your service categories, responding to and disputing invalid leads, managing your Google Guaranteed badge, and coordinating GLSA with your Search and SEO strategy so they complement each other rather than cannibalize.

Google Search and GLSA campaigns typically start generating calls within the first week of launch. Meta Ads and SEO take longer — usually 30 to 90 days to ramp fully. The first month is focused on establishing baseline data, testing creative and targeting, and building the measurement infrastructure. By month two, we are optimizing toward the leads that actually close. Most clients see meaningful improvement in cost-per-qualified-lead within 60 days.

Absolutely — multi-location campaigns are a core strength. We build location-specific campaigns with geo-fenced targeting, local landing pages, and separate call tracking numbers per location. Reporting is rolled up at both the location and brand level, so franchise owners and corporate marketing teams both get the visibility they need.

Three things. First, we build real measurement infrastructure — call tracking, CRM integration, value-based bidding — before we touch a single campaign. Most agencies skip this and optimize toward vanity metrics. Second, we use proprietary AI to monitor campaigns 24/7, catching wasted spend and fraud that manual management misses. Third, we take accountability for booked jobs and revenue, not clicks and impressions. If the phone is not ringing with qualified prospects, we have not done our job.