Display Advertising

Yes — when it's done properly. The brands that wrote off display were running generic banner ads at broad audiences with no frequency management. High-impact formats, sequential creative, CTV placements, and native inventory bypass ad blockers entirely and outperform standard banners by 3–5x. Display's job is brand presence and funnel acceleration, not direct response. We measure it accordingly.

Google Display Network is one inventory source — Google-owned and partnered properties. Programmatic advertising is the broader ecosystem of real-time bidding across all premium inventory, including direct publisher deals, private marketplaces, CTV, audio, and digital out-of-home. We use both, allocating budget based on your audience profile, brand safety requirements, and where your competitors are not buying.

Programmatic campaigns generally need $10,000/month minimum to generate statistically meaningful data across placements. CTV campaigns need more — $15,000+ for adequate reach in most markets. GDN can work with smaller budgets. We'll be direct with you about whether your budget supports the format mix that makes strategic sense for your goals.

We integrate IAS or DoubleVerify depending on your DSP, apply category exclusion lists at the campaign level, maintain active blocklists for made-for-advertising (MFA) inventory, and monitor invalid traffic rates weekly. Premium private marketplace deals bypass most brand safety concerns entirely — the publisher vets placement context before the deal is sealed.

We track viewability rates, click-through rate, view-through conversions with appropriate attribution windows, and brand lift where budgets support a study. For ecommerce we pull Shopify or GA4 assisted conversion data. For lead gen we use offline conversion tracking. We never report raw impressions as a primary metric — you need to know what display is actually contributing to your pipeline.

Yes. We manage CTV campaigns across Hulu, Peacock, Paramount+, DISH, and 200+ streaming apps. We can integrate with your existing streaming buys or build a standalone CTV strategy. Household-level targeting lets us cross-reference your CRM with streaming audiences for precision reach that broadcast TV cannot match.

We produce everything in-house — static, animated, HTML5, and video units in all IAB standard sizes. We design to your brand guidelines, build to platform specs, and test multiple creative hypotheses simultaneously. Our AI tracks performance by format, size, and audience segment and flags creative fatigue within days, not weeks.