LinkedIn Advertising

LinkedIn CPCs run higher than Meta or Google Display — typically $8-15 for B2B audiences. But lead quality is categorically different. When you target by job title, company size, industry, and seniority, you reach verified decision-makers, not anonymous browsers. Our clients consistently see 30-50% lower cost per qualified opportunity on LinkedIn compared to cheaper channels that generate volume without quality. Sherpa tracks through to pipeline and revenue, not just form fills.

We build audiences in layers. Start with your ICP: company size, industry, and revenue filters. Then add job function, seniority, and specific titles. We use Matched Audiences to upload your target account list and layer LinkedIn's first-party data on top. Exclusion lists remove existing customers, competitors, and unqualified segments. Sherpa scores each audience segment by historical conversion probability so every impression reaches someone who could actually buy.

LinkedIn requires more budget per test than other platforms because of higher CPCs. We recommend a minimum of $5,000/month in ad spend to generate statistically meaningful data within a reasonable timeframe. Below that, learning cycles are too slow. For ABM with small target lists, $3,000-5,000/month can work because you're targeting a finite, high-value audience. We'll be direct about whether your budget matches your goals before we take your money.

Yes — and we insist on it. Native Lead Gen Form data sitting in Campaign Manager is useless if your sales team never sees it. We configure real-time CRM integrations via native connectors or custom API pipelines. Leads flow directly into Salesforce, HubSpot, or whatever your team uses, complete with UTM parameters, campaign source, and lead scoring data. No CSV downloads, no manual imports, no 48-hour lag between capture and outreach.

Most LinkedIn agencies run the same playbook: broad targeting, generic creative, hope for the best. We build measurement infrastructure — powered by Sherpa — that connects LinkedIn spend to pipeline and closed revenue, not just lead volume. Our AI monitors audience overlap, creative fatigue, and bid efficiency across every campaign. We also refuse to judge LinkedIn in isolation. If LinkedIn warms accounts that convert on Google Search a week later, Sherpa tracks that. Attribution honesty changes how you allocate budget.

LinkedIn has longer sales cycles than most channels — enterprise B2B deals don't close in a week. In the first 30 days, expect audience validation and creative testing. By 60 days, you should see consistent lead flow with clear quality signals from your sales team. By 90 days, Sherpa has enough data to optimize toward pipeline metrics, not just CPL. We set expectations honestly upfront because agencies that promise instant results on LinkedIn are measuring the wrong things.

Yes. LinkedIn creative has specific requirements that differ from every other platform. Feed ads need professional context and clear B2B value propositions — not the emotional hooks that work on Meta. We produce single images, carousels, video, and document ads designed specifically for the LinkedIn environment. Every asset is built in multiple variations for systematic testing against Sherpa's creative performance benchmarks.