Nechama Teigman

Nechama joined AdVenture Media in 2017 as a data analyst on paid search and went on to lead strategy and analytics for the agency's largest clients, including publicly traded companies and firms with billion-dollar market caps.

Her specialty is measurement: knowing which ads actually caused a sale. She builds custom attribution models for the question at hand, runs match-market incrementality tests, and has explained Shapley-value attribution on the PPC Ponderings podcast. In one published case she spent more than 100 hours building a model for a direct-to-consumer brand and found Facebook was reporting 590 more conversions than the brand had earned from it.

PPC Hero named her one of its PPC Rising Stars of 2021. She is a winner of the Interpublic Group Marketing Award and studied marketing analytics at Baruch College.

Today she builds AdVenture's AI infrastructure: the agents, MCP servers and internal tools the team works with every day. The Advanced Claude Code workshop she leads is built from what broke in those systems and how it got fixed.