Google Shopping Management

Account-level ROAS almost always hides the truth. Your top 20 products likely drive 80% of revenue while many more burn budget at negative ROAS. Our first audit typically uncovers 30-40% of spend wasted on low-margin SKUs, irrelevant queries, or suppressed listings. We find the money already in your account before spending a dollar more.

Most agencies touch the campaigns and ignore the feed. That is backward. Google decides which products to show based largely on feed quality, not bids. A well-optimized feed with mediocre bidding outperforms a well-bid campaign with a mediocre feed every time. We start with the feed because that is where the leverage lives.

Both, usually, but structured to complement each other. Standard Shopping gives more control over which products show for which queries. PMax reaches audiences Standard Shopping misses. We architect them together with shared negative keyword lists and clear product group separation so Google is not arbitraging your own campaigns against each other.

Feed improvements often show measurable impact within 2-4 weeks as Google re-crawls your products. Campaign restructuring takes 30-60 days for Smart Bidding to recalibrate. We set clear benchmarks in the first 30 days so you always know what is happening and why.

We need read access to your product data to audit and optimize your feed. For most clients that means connecting to Shopify, WooCommerce, BigCommerce, or your custom feed source via API or supplemental feed. We do not need admin access to your store, just the product data and Google Merchant Center.

Comparison Shopping Service partnerships allow eligible advertisers to reduce effective CPCs by 10-20% by routing Shopping bids through a certified CSS partner. If you are eligible and spending meaningfully on Shopping, the savings compound fast. We will tell you whether it is worth pursuing after the initial audit.

Product-level ROAS, impression share by category, query-level click and conversion data, and benchmarking against competitor Shopping visibility. You will know exactly which products are profitable, which are break-even, and which should be paused or repriced. No dashboard full of metrics that do not connect to your P&L.